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Acast, a podcast host and ad network, is looking to improve its tech and broaden its reach. The company announced today that it’s acquiring RadioPublic for an undisclosed amount with the goal of using RadioPublic’s tech to bring more creators to the Acast platform and make inroads in the US market. RadioPublic’s podcast app will remain live, and its team will stay based in the US.
Among the tools that RadioPublic created — and that intrigued Acast — is something called Podsite, which helps podcasters set up a complimentary website for their show as well as a feature called Affinity Promotions, which helps podcasters target their most loyal listeners with text-based messages. They can use these messages to promote a newsletter, for…
