Reddit bought a five-second Super Bowl spot celebrating GameStock

You could have been forgiven for missing Reddit’s Super Bowl ad tonight — it was only five seconds long. The ad mostly consisted of a text message that would’ve been pretty difficult to read in the moment, claiming that the company spent its “entire marketing budget on five seconds of airtime.”

“One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea,” Reddit says by way of explanation, in a clear nod to the GameStop stocks saga that was driven by posters on the r/WallStreetBets subreddit. “Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on ‘tendies.’”

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