Google Voice now lets you create rules that dictate how the service responds to incoming calls from specific contacts. And yes, this includes having Google Voice automatically ignore certain contacts for you.
Even though Google Voice already has a call forwarding feature, the new rules let you customize it even further — you can set up a rule that forwards calls from a contact (or a group of contacts) to any of your linked numbers.
And if you don’t want to receive a forwarded call at all, you can create a rule that sends certain callers straight to voicemail. In line with this option, you can also assign contacts different voicemail greetings and screen…
Source: TheVerge