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Warning! This article contains spoilers for the new series of The Apprentice.
After a two year absence from our screens, The Apprentice made a chaotic return on Thursday night.
The BBC reality show was full of TV gold as Lord Sugar set his aspiring business partners a disastrous cruising task, and needless to say Twitter had a lot of fun with it.
The first episode saw the candidates asked to create a marketing campaign for a cruise liner, comprising a brand name, logo, TV advert and social media clips.
As the boys got to work on creating their luxury well-being cruise, which they named Never Ending Nautical, there was only one thing everyone could talk about – their logo.
The green and brown motif was supposed to be a person doing a yoga pose that turned into a wave, but the end result provided a lot of hilarity online – and indeed, in the boardroom…
Francesca absolutely losing her mind over the Snot-nana logo <3 #TheApprenticepic.twitter.com/EgLt9vcA7Q
— Ariadne 🦋 (@Ariadne_Reviews) January 6, 2022
Chris Whitty: “it’s the worst variant we’ve seen to date” #TheApprenticepic.twitter.com/2rq0Lb6m4n
— MB (@Bowx_) January 6, 2022
It’s only the 6th day of the year but British TV in 2022 is already iconic #TheApprenticepic.twitter.com/rbRBhaPh43
— ★ ANASTAZIA ★ (@__Anastazia__) January 6, 2022
Would have been an unreal logo for a laxative… #apprenticepic.twitter.com/LryW0PVxn3
— matthew wall (@wallmt) January 6, 2022
this logo on #TheApprentice apprentice is my sleep paralysis demon pic.twitter.com/Zx7dSBdUWa
— ~~~~JOEL LIVES~~~~ (@jorlizzle) January 6, 2022
This logo will haunt my dreams #apprenticepic.twitter.com/0VY3EXpskp
— Alexandra Louise (@alexamachin) January 6, 2022
Even Baronesses find poo jokes funny 😂 @karren_brady#TheApprenticepic.twitter.com/3pg80DPNY8
— The Apprentice (@bbcapprentice) January 6, 2022
maybe the funniest thing I have seen in ages, #TheApprenticepic.twitter.com/FePYKelUDu
— H 🍉 (@AkhiNextDoor) January 6, 2022
#TheApprentice really hit the ground running this evening. That logo is already in the Apprentice Hall Of Fame.
— Richard Osman (@richardosman) January 6, 2022
Karren Brady summing up what millions of TV viewers are thinking.#theapprentice#apprenticepic.twitter.com/DpqMRgDW4E
— Andrew Jazzie (@AndrewJazzie) January 6, 2022
“I studied media at GCSE. I can make a clear and professional logo”
The logo: #theapprenticepic.twitter.com/AW46rdKjit
— KEEGZZ (@Keegzz35) January 6, 2022
January in logo form… #TheApprenticepic.twitter.com/4JYdQcuToF
— Ollie Berry (@OB_Nomad) January 6, 2022
Meanwhile, the girls team came up with brand name “Bouji Cruises”, which prompted some A+ memes…
Richard ! This cruise is so boojie #TheApprenticepic.twitter.com/uVNJAdRgTM
— Iain de'Gresley 〓〓 (@DoctorKiln) January 6, 2022
After you’ve had 30 mins on Bouji cruises #TheApprentice
pic.twitter.com/eR8QNk2bBv— Tim Bullock (@piearce9) January 6, 2022
Everyone watching #TheApprentice right now pic.twitter.com/IYBDF8Xubk
— øli 🏴 (@olitrussler24) January 6, 2022
Bouji Cruises is my tip to win the next series of Drag Race
— Major Charles Sugar (@JoeStephenson96) January 6, 2022
Sooooo, we’ve gone with the name Bouji Cruises #TheApprenticepic.twitter.com/xJeWAOeJ3g
— MB (@Bowx_) January 6, 2022
A Bouji cruise is taking an Uber Boat to work. #TheApprentice
— Mr Hits (@darrenjl) January 6, 2022
Why is the Bouji ad soundtracked like the boat party in The Inbetweeners Movie #TheApprentice
— Emma Kelly (@TooManyEmmas) January 6, 2022
In all, it was fair to say both teams missed a massive trick…
Lord Sugar: “Come up with a new advertising campaign for a cruise ship”
Me: pic.twitter.com/CStS2S5JoP
— Elliot Gonzalez (@elliot_gonzalez) January 6, 2022
Petition to get @TheJaneMcDonald on the next Bouji Cruises ad. #TheApprenticepic.twitter.com/sLnkIdt5Cb
— Gareth. (@GarethFilms) January 6, 2022
watching these teams like #TheApprenticepic.twitter.com/MB7kTe410w
— Ryan Love (@RyanJL74) January 6, 2022
In the end, it was pharmacy manager Harry Mahmood who was the first victim of Lord Sugar’s boardroom.
Speaking to the PA news agency after his exit, he said: “I don’t think [Lord Sugar] really gave me a chance, to be honest with you, because if he had looked into me as a candidate, he went through my application, looked at what I stand for and what I have achieved during Covid.
“Getting honoured by the Queen, winning national pharmacy awards, setting up enterprises from scratch, and all these things in my own time, as well as supporting people in the community – he would have realised that, ‘Oh, if Her Majesty the Queen has invested in Harry, surely there is something in him. I haven’t seen him have a chance really. I will give him a chance’.
“But obviously none of that stuff surfaced really.”
The Apprentice continues on Thursday at 9pm on BBC One.
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Source: Huff Post
