The day has arrived: you can now spend $159 on a USB cable and actually feel somewhat justified! That’s because Apple’s three-meter Thunderbolt 4 Pro Cable isn’t just any ol’ cord — it’s still the only Thunderbolt 4 / USB-C / USB 4 cable on the market at anywhere near its length.
Want a cable that can transmit 40 gigabits per second of Thunderbolt 4 and USB 4 data, up to 8K video, and 100W of USB-C PD power to a big MacBook Pro nearly 10 feet away? It’s your only game in town. Every other company that sells a Thunderbolt 4 cable — including Belkin, CalDigit, CableMatters, CTG, OWC, and Plugable — tops out at two meters (6.6 feet). Which makes those other cables roughly just half a foot longer than Apple’s previous 1.8-meter Thunderbolt…
Source: TheVerge