Uber is shutting down its free loyalty program later this year

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The Uber logo against a dark background.
Illustration by Alex Castro / The Verge

Uber is ending its free loyalty program, Uber Rewards, so it can turn its attention to its subscription-based Uber One membership. In an email sent to customers, Uber explains that users can still earn points until the end of August, and that the last day to redeem points is October 31st.

“Thank you for being part of Uber Rewards,” the email reads. “It’s been a great ride, but we’ve decided to end Rewards soon, as we shift our focus to our new Uber One membership program.”

Screenshot: Uber via Michael Konen

The email sent to Uber Rewards users.

Uber has since posted an update about the loyalty program’s imminent shutdown, which will take place on November 1st, 2022. Launched in 2018, Uber Rewards is a free…

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Source: TheVerge