AI in Social Media: 5 Ways AI Has Impacted Social Media

AI has become a part of our daily lives, including social media. Learn about the different ways AI has impacted social media by reading this article today.

SwissCognitive Guest Blogger: Bernard San Juan

AI in Social Media: 5 Ways AI Has Impacted Social Media

Nowadays, artificial intelligence (AI) has become a huge part of how you live and work. Almost every device you encounter has been influenced by AI and improved by it in several ways. Different areas of science, business, and technology have also been changed by AI to make them easier to use and more efficient.

Aside from improving different kinds of technologies, AI has also been used to shape the social media landscape. It has affected several parts of your social media experience from the content you consume, ads you see, and other users you interact with. AI in social media has also helped your business thrive on different platforms.

To help you realize how well AI has been integrated into social media, let’s discuss the different ways it has impacted this platform:

Personalized Recommendations

When using different social media platforms, users might appreciate how well your feed is curated. This can happen when almost every post or ad on their feed matches their existing interests or even a topic they recently got into.

Social media platforms can do this through recommendation engines powered by AI. They use this technology to compare user profiles with other individuals and look for similarities. Once the AI finds something similar in the profiles, it will provide them with a personalized recommendation.

This piece of technology has drastically improved media marketing in social media. Now, businesses can reach users based on their interests without directly interacting with them first. You can also use this to improve your social media marketing strategy and gain more sales from the platform.

Content Creation and Management

Creating social media content without any help is possible but can be tedious and time-consuming. You also need to consider how you’ll effectively manage the distribution of your content through various platforms and boost engagement.

AI makes these tasks more manageable through various social media management tools. Nowadays, AI can help you automatically create social media content that suits different platforms. You can also use these tools to create hashtags and shortened links that you can include in your posts.

Additionally, you can use AI marketing applications to auto-schedule your posts. This allows you to prepare the content you will publish for the week or month beforehand.

Social Listening

AI in social media has also allowed brands to understand what their audience wants to see from them. This has become possible when AI became advanced enough to analyze social data, determine what they mean, and get insights based on the information presented.

With this function, you can use AI to improve your social media monitoring tools. Now, you can track your brand mentions, spot arising trends, find new users to target, and monitor your brand reputation.

Social Media Ads Optimization

Ads have become an essential part of social media, especially for businesses. With social media ads, you can quickly promote your brand, product, or service to users that might be interested in what you’re offering. This is why most companies choose to work with a social media agency that can create ads on their behalf.

However, you can now optimize and manage your brand’s social media ads yourself through AI. Today, you can easily target users that are more likely to convert. You can also use AI in social media to help you design your ad and even write its content for you. You won’t even have to worry about your ad being ineffective because AI can predict what kind of language works for your intended audience.

Influencer Marketing

Working with an influencer can help you reach a larger audience and promote your brand more effectively. But finding an influencer who can accurately represent your brand can be challenging.

Fortunately, with AI in social media, you can easily find influencers who might be able to help you reach your target audience. AI-powered influencer research tools do this by analyzing different social media analytics. Then, AI determines which influencers can provide your brand with the most reach and engagement regardless of your industry.

Take Advantage of AI in Social Media

If you’re not utilizing AI in your social media marketing strategy yet, you’re missing out on various opportunities. This technology can help you save time, energy, and resources while boosting your brand’s performance on social media. So, make sure to take advantage of AI in social media and see how it can help you reach your business goals.

About the Author:

Bernard San Juan III is the Managing Partner of Truelogic who comes from a successful career in online companies, where he played a critical role in building & managing workforce groups. He has redesigned the organization’s IT infrastructure to improve order processing and logistics. His skills include managing performance, managing costs and training. He also manages overall sales, customer satisfaction, graphic design, copywriting, and training with first line supervisors.