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Whoop is hoping everyone will give a whoop that it’s lowering subscription prices — an admittedly rare thing to see from companies in the current economy. Annual subscription prices will drop from $300 to $239, while 24-month subscriptions will decrease from $480 to $399. That’s a $61 and $81 decrease, respectively. However, the monthly membership will remain at $30 with a 12-month commitment.
“We’re a premium product but we would never want price alone to be a reason someone can’t sign up for WHOOP,” Whoop CEO and founder Will Ahmed told The Verge in an email. “We see a lot of other companies raising prices right now and given the economic climate and pressure on household budgets we just don’t think it’s the right call. Our bet is that…
Source: TheVerge
