Mahogany Consult, a PR, Events and Change Management consultancy, in partnership with the Future Communicators Foundation (FCF), based in Canada, has launched a scholarship programme for students of the School of Communication Studies at Wisconsin International University College, Ghana (WIUC-GH).
The scholarship programme, which rides on the theme “Communicating the Climate Crisis: Global Challenges, Local Solutions”, provides students the opportunity to produce innovative and creative campaigns culled from three broad areas: climate, sustainability and social justice.
To apply for the scholarship, qualified students must make a pitch requiring a two-page document and a three-minute video for a mock campaign that describes one or two key ideas from the areas identified to briefly explain how they will communicate these ideas using low-cost, do-it-yourself resources. Student entries will go through a judging process with four winners emerging.
The scholarsip programme will pay for 2 years of each student’s tuition. The winners will also receive mentoring and internship opportunities at Mahogany Consult.
Mr Bennet Frimpong, a Director at Mahogany Consult, stated that the campaign is essential and significant for the growth of the students hence the firm’s involvement.
“At Mahogany Consult, we believe in nurturing the skills of the next generation of communicators as well as contributing to the development of the communications industry in Ghana and West Africa”.
Mr. Frimpong added that the company believed students will be equipped with the requisite skills and exposure to develop effective campaigns and communication strategies.
“Sustainability is one of the most pressing topics in today’s society,” added Allard W. van Veen, Founder of The PR Trust, the 501(c)(6) non-profit organization that administers the Future Communicators Foundation. “
“I firmly believe that PR professionals can play a more prominent role in promoting sustainability. We hope that the scholarship will help to develop students’ social conscience and encourage them to make an impact, in terms of promoting a fair and sustainable world.”
Professor Kwame Karikari, a senior faculty member at the School of Communication Studies, WIUC-GH, said the initiative has come at an opportune time when the world is discussing the identified topics the campaign covers.
“Climate, sustainability and social justice are pressing challenges facing our society and the world at large. Thus, we are expecting that the scholarship applicants will be able to provide some insightful and practical recommendations that will not only touch on the issue but also provide long-term solutions to these challenges”, he said.
The deadline for application is 31 March 2023. The winners will be announced on 10 April 2023. Submission information can be found at http://futurecomms.org/.