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Strava has been around since 2009, but today, the popular fitness app is finally, finally adding an in-app Spotify integration. Instead of having to switch between apps, you can now access your Spotify favorites from the workout record screen. And, perhaps the best part is you don’t need a Spotify or Strava subscription to use it.
“It’s just one of those things we know people have been asking for a long time, and finally, the stars aligned,” says Mateo Ortega, Strava’s vice president of connected partnerships. When asked about the possibility of adding other platforms, Ortega didn’t rule out the possibility but noted that Spotify was a clear first step.
It doesn’t take a rocket scientist to see why Strava and Spotify partnering matters….
