How to choose which Apple Watch to buy

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Between the Apple Watch Series 8, the Ultra, and the second-gen SE, there are more options than ever. We’ll help you sort through them.

It used to be easy to pick an Apple Watch. All you had to do was choose whether you wanted the larger model or the smaller one. Then the Series 3 introduced cellular connectivity, which adds another choice. And then, in 2020, Apple introduced the more affordable Apple Watch SE. Last year, Apple premiered the rugged Apple Watch Ultra alongside the Series 8 and a second-generation SE. So, if you’re looking to buy an Apple Watch right now, what do you do?

Not to worry. I’ve tested every single version of the Apple Watch you can buy right now — in addition to basically every other fitness watch and smartwatch on the market— and can steer you in the right direction.

Should you get an Apple Watch?

The Apple Watch Ultra under water
The Apple Watch Ultra is the rugged new kid on the block.Photo by Amelia Holowaty Krales / The Verge

The Apple Watch is the best overall smartwatch for iPhone users. Many smartwatches are better than the Apple Watch for hardcore athletes, even with the Ultra in the mix. But other watches fall short when it comes to productivity, safety features, controlling your smart home, and interacting with other Apple devices and services. And the Apple Watch has the most robust third-party app ecosystem of any smartwatch on the market.

By their nature, wearables are incredibly personal devices — and you won’t get the benefits of an Apple Watch if you don’t wear it regularly. The last thing you want is to spend hundreds of dollars on a thing that ends up collecting dust in a drawer. The best way to avoid this is to stack the deck in your favor and prioritize comfort. Before you try to start mulling over which Apple Watch model you should get, take a second to figure out which size and strap material will best fit your wrist.