Amazon Prime Day 2023 will take place on July 11th and 12th

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Amazon’s Prime Day will take place in mid-July. Other retailers will likely also hold competing events around that time. | Illustration by Alex Castro / The Verge
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It’s that time of year again. Amazon once again announced its annual sales event for Prime members. Amazon Prime Day officially kicks off at 3AM ET / 12AM PT on Tuesday, July 11th, and runs through Wednesday, July 12th.

If you can’t wait until the Black Friday / Cyber Monday holiday shopping season, Prime Day offers some of the best deals you can get on a range of goods. That’s assuming, of course, Amazon won’t surprise us again with another “Prime Early Access Sale” (aka, Prime Day 2.0) as it did in early fall last year.