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NIVEA promises to always be at the forefront of pioneering beauty and health trends. NIVEA’s best scientific heads and skin experts have come together to create a New Radiant & Beauty range that nourishes and protects the skin for melanin-rich skin tones, allowing all Nigerian women to feel confident and proud in their skin.
The brand’s success over the years has been based on recognising social and cultural differences and responding with game-changing, innovative products that are relevant to consumers.
At the helm of the NIVEA launch of this new range and celebrating the unique shades of the skin of women from all over Nigeria are:
Beverly Naya: An award-winning Actor, Producer, Entrepreneur, and Content Creator Famous for the award-winning documentary ‘Skin’, which has been screened at over fifteen festivals around the world, including Cannes and the Pan African Film Festival. It also broke records as the first Nigerian documentary to be featured on Netflix.
Linda Ejiofor-Suleiman: An award-winning actor, producer, and director, and undoubtedly one of Nigeria’s most beloved onscreen sweethearts. She is best known for her role in the award-winning M-Net television series “Tinsel”.
Somto Onwuazombe: A Model, fashion, and skincare influencer.
Lydia Stanley: An SFX artist, Digital creator, beauty influencer, and YouTuber.
Onaopepo Babarinsa: A make-up artist, and a hair enthusiast.
“It’s an absolute honour to be part of and work on not just an extraordinary product but one that was conceptualised and designed to care for the needs of melanin-rich skin. The project brings to life years of research into the needs of African skin. This is particularly a celebration of all shades of beautiful Nigerian women, who are always proud and confident in their skin. Excited for every Nigerian lady to try out these amazing products available countrywide. This marks a great milestone for the NIVEA brand and hopefully inspires you too,” said Basil Menachem, Head of Shopper & Customer Marketing.
“I’m super proud to be part of this project. NIVEA is a brand I have always been happy to be associated with. To be able to listen to the needs of melanin-rich skin women and specially develop products that better nature and keep their skin healthy and glowing is a good show of commitment,” said Linda Ejiofor Suleiman.
“Loving my dark skin is a powerful celebration of my unique beauty, and NIVEA is here to support and nourish my skin with products designed to enhance my natural radiance. Beauty comes in all shades, and I’m thankful to have quality products that honour and appreciate my dark skin’s exquisite qualities,” said Beverly Naya.
Issues that are often faced by so many women with melanin-rich skin tones are dryness, dullness, and ashy-looking skin. With the combined need to tackle these issues and the appearance of stretch marks, NIVEA’s quest was to research and formulate a body care product that works directly on these very real concerns.
With result-driven care, the latest addition to their body care products was born, specially developed for the needs of melanin-rich skin, with a silky touch and immediate absorption:
The new NIVEA Radiant & Beauty Advanced Care is enriched with a blend of five natural oils and five vitamins. It sinks deep into the skin to give your body a 48-hour lingering nourishment and helps with the smoothness and stretch mark reduction in 2 weeks. The advanced formulation has avocado oil, which is an antioxidant and has anti-inflammatory properties; moisturising macadamia oil; olive oil, which is anti-inflammatory and helps treat dry skin; and Soybean oil, which strengthens the skin’s moisture barrier. It’s also boosted with vital Vitamins A, C, E, B3, and B5. For very dry to ashy skin, there is no need to add oils, shea butter, or glycerine to your lotion. – Nivea Nigeria
The new NIVEA Radiant and Beauty Even Glow is enriched with 95% vitamin C, pearl extracts, turmeric, and SPF 15 to visibly reduce the appearance of dark spots for a visibly radiant and even skin tone in 2 Weeks. The advanced formulation has turmeric, which is known to visibly reduce the appearance of dark spots and skin unevenness; Vitamin C, which helps increase the levels of collagen in the skin, making it soft and smooth while protecting it from damage; pearl extracts that shield the skin against harmful UV rays from the sun, as well as effectively diminish blemishes, scars, and marks, thus brightening dull skin; and SPF 15, which protects your skin against the sun’s UVA and UVB rays, thus preventing premature skin ageing, including wrinkles, sagging, and age spots. – Nivea Nigeria
The new NIVEA Radiant & Beauty Advanced Care and Even Glow comes in a 400-ml lotion format and is now available at key retailers nationwide.
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