Since big-hitting visuals became a must for the Nigerian music industry, the music cinematic space has for long been dominated by the male folks, but the tide is gradually shifting as a number of talented and trailblazing female directors are emerging as forces to be reckoned with.
These visionary women are breaking through societal barriers and demonstrating their creative storytelling abilities, both behind the camera and in the director’s chair. With each project, they create thought-provoking content that resonates with audiences far and wide.
Although there’s still a wide gap, a new breed of innovative and creative female music video filmmakers is developing in Nigeria’s male-dominated music business. Along with breaking down barriers, these young artists are changing Nigeria’s music video industry. These filmmakers are defying gender norms and demonstrating that women have an essential place to play in this historically male-dominated industry with their distinctive ideas, cutting-edge methods, and unrelenting tenacity.
With their unique perspectives, creative vision, and unwavering determination, female directors in Nigeria are challenging societal norms, amplifying diverse voices, and bringing fresh perspectives to the forefront of the industry.
We take a look at five female music video directors who are redefining music video cinematography in Nigeria;
Director Pink
Pinkline Films, spearheaded by director Pink – Praise Onyeagwalam, stands as a testament to the burgeoning talent within the Nigerian film industry. With a diverse skill set and a passion for storytelling, Pink has quickly made a name for herself in the music video realm.
Having founded Pinkline Films, Pink has embraced her role as a director and producer, showcasing her ability to bring visuals to life with an artistic flair. Her extensive portfolio boasts an array of notable music video credits, including the highly acclaimed Abracadabra remix collaboration featuring renowned Nigerian musicians such as Wizkid, Naira Marley, Skiibii, and Rexxie. The success of this collaboration has further solidified Pink’s position as a sought-after director in the industry.
The recognition of Pink’s talent came in the form of a nomination as Best Music Video for her production and direction for the music video of Chike’s “Roju” at the 2022 Headies awards. This nomination, alongside other prolific directors, showcased her growing influence and impact in the industry.
Her dedication to her craft and her commitment to delivering exceptional storytelling experiences set her apart as a rising star in the industry.
Kiki Melissa
Since 2013, Kiki Melissa has been making waves in the arts, media, and entertainment industries, showcasing her talents as a photographer, videographer, creative director, and creative entrepreneur. She embarked on her journey in the world of visual arts during her time at the University of Nottingham in the United Kingdom, where she pursued a B.Sc. in Psychology. It was during her university years that her fascination with DSLR photography took root and began to flourish. Upon returning to Lagos, Nigeria, she wasted no time in turning her passion into a full-time profession.
With her passion for visual storytelling, Kiki Melissa has continuously pushed the boundaries of her craft.
In 2020, under her production company, “The Boost Entertainment,” Kiki Melissa took a bold step and transitioned from capturing still images through photography to cinematography and video/filmmaking. This transition allowed her to explore new avenues of expression and further expand her creativity. She loves staying anonymous on the media but always ready to showcase her work on the media space
One of Kiki Melissa’s music video credits includes producing a motion portrait video for the talented artist Dunnie’s hit track, “Over-dose.” She also demonstrated her directorial skills by helming the music video for LOH-renzo’s catchy tune, “TETRIS.”
As a versatile artist, Kiki Melissa continues to leave an indelible mark on the Nigerian creative industry. Her ability to adapt and excel across different mediums showcases her talent and dedication to her craft.
Dalia Dias
Dalia Dias, hailing from a multicultural background with Egyptian and Nigerian roots, found her passion for music video directing while growing up in North London. As the driving force behind Pema Studios, Dalia has made significant contributions to the industry with her unique creative vision.
With a diverse portfolio, Dalia has directed captivating music videos for various songs, showcasing her versatility and ability to bring out the essence of each track. One notable project includes the music video for “Champion Sound” by Davido, featuring Focalistic which captured the artist’s energy and delivered a visually captivating experience for viewers.
In addition, Dalia directed the visually engaging video for ” La La ” by Davido featuring Ckay. She further demonstrated her creativity in the music video for “Twerk” by City Girls, featuring Cardi B. This high-energy video showcased her ability to choreograph and capture dynamic performances.
Her contributions to the field reflect her dedication and determination to create visually stunning and memorable experiences for both artists and viewers alike.
Arabrowny
Ara ‘Arabrowny’ Abiru is a rising star in the world of music video directing, making her mark with her own production company, “Brownie Films.” Born into a family of camera enthusiasts, Ara’s passion for cinematography was nurtured from a young age, inspired by her father who worked as a cameraman.
Her journey into the world of visual storytelling began during her time at Lagos State Polytechnic, where she honed her skills and deepened her understanding of the craft. Ara seized an opportunity to intern as a production assistant for the renowned director Unlimited L.A, gaining valuable industry experience and learning from one of the best in the field.
Arabrowny directed the visually engaging video for ” Freaky Friday ” by E’Major featuring Wande Coal, She also directed a music video for Feranbanks “Saro”.
Arabrowny’s journey as a female music video director is marked by dedication, perseverance, and an unwavering commitment to her craft.
Nikmuna
Aniekan Esther Munachisom popularly known as Nikmuna, is an up-and-coming music video director who has carved her path in the industry. She is the proud owner of her own production company called “Nikmuna Studios.”
Her career in visual storytelling began when she joined the elite PEFTI Institute to pursue her passion for cinematography. She learned the technical skills and information she needed to launch her career as a filmmaker there.
Nikmuna’s dedication caught the attention of renowned director Unlimited L.A, who selected her as one of the two individuals he would personally mentor. Under his guidance, she honed her craft, further expanding her expertise and sharpening her creative vision.
Building on her newfound knowledge and experience, Nikmuna ventured into the music video realm. She had the privilege of working as an assistant director alongside the esteemed Danny Twitch, contributing to the creation of a music video for the afrobeat star Davido
With the establishment of Nikmuna Studios, Nikmuna has taken charge of her creative vision and embarked on a journey to create visually captivating and compelling narratives. Her commitment to storytelling, attention to detail, and technical expertise set her apart as a director and filmmaker to watch.
The rise of female music video directors in Nigeria has brought a refreshing and much-needed perspective to the country’s vibrant music industry. These talented women have shattered stereotypes, challenged gender norms, and made significant contributions to the visual storytelling aspect of Nigerian music
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