Nintendo’s CEO says its online accounts are the key to its next console transition

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The Nintendo logo sits inside a black, red, and cream-colored design.
Nintendo Accounts may be key to the transition to a Switch successor. | Illustration by Alex Castro / The Verge
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At Nintendo’s 83rd annual shareholders meeting last week, president and CEO Shuntaro Furukawa said the company is hoping for a smooth transition from the Switch to its unannounced next game console, pointing to Nintendo Accounts as being key to the generational hand-off.

Nintendo has pointed to its accounts as being integral to future business in the past, as in the Nintendo Account segment of a special report it released at the end of 2021.

In response to an investor asking if the company has any specific measures in place to make the leap to a Switch successor, Furukawa pointed to the difficulty of switching customers from one console to the next, saying in the past, the company had to rebuild a relationship with its customers each…

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