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Organisers confirm that ‘Naija To The World’, the innovative pro-Nigeria showcase kicking off with a premiere dedicated to the Niger Delta, will tour multiple cities and venues, over a 12-month period, in response to feedback on the original announcement for a New York City Apollo debut.
Efe Omorogbe, CEO of BuckWyld Media, confirmed this in a statement issued today. Omorogbe says the tour will span Nigeria, Europe, and the United States of America. A full list of programming is expected to be released when the producers convene in New York City for a flag-off media launch on September 16, 2023.
Naija To The World was created by Buckwyld Media and BHM as a platform to provide an alternative narrative to the stories out there about Nigeria and Nigerians as part of an ongoing initiative to help the world understand and engage better with the country responsible for two of the world’s leading creative industries – music and film.
And a Niger Delta debut, organisers say, helps pay tribute to a region mostly known for crude oil, militancy and protests with most not aware of its tremendous contribution to arts and culture, music, film and fashion for over 100 years. At least 50 per cent of the current crop of leading talents and executives in Nigeria’s creative industry are from the region; with top names including Burna Boy, Rema and Timaya.
“We want to provide an inaugural event that not only celebrates the incredible talent emerging from the Niger Delta but also captures the essence of its unique stories and heritage,” Omorogbe adds.
Performances and exhibitions will not only showcase the rich cultural heritage and inspiring stories of the Niger Delta but will also take audiences on a transcendent journey that spotlights the region’s unique artistic brilliance.
“We are thrilled to announce that ‘Naija To The World’ will embark on a 12-month journey, crisscrossing Nigeria, Europe, and America,” says Efe Omorogbe, Chief Executive Officer, Buckwyld Media Network (BMN), organisers of the event.
“This extended tour allows us to offer a comprehensive exploration of the Niger Delta’s cultural tapestry to audiences worldwide. It is an opportunity to celebrate the incredible talent emerging from the region and share its unique stories and heritage,” Efe adds.
The flag-off event, scheduled to take place in New York City, will serve as the inaugural moment of the tour. During this event, organisers will unveil the tour’s itinerary, innovative format, and thrilling surprises. It will be a vibrant celebration of the cultural richness of the Niger Delta and its profound influence on the world stage.
Over 1,500 lucky fans will witness this historic series of showcases live per venue, while an additional 10 million viewers worldwide will tune in through broadcast partners spanning North America, Europe, Asia, and Africa.
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