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Apple’s first foray into the world of prime-time product launches (for those of us on the East Coast, that is) kicked off with a new generation of Apple Silicon, the M3 processor. And announced alongside the new M3 chips were the handful of computers Apple is putting them in — including a new 24-inch iMac, an upgraded 14- and 16-inch MacBook Pro, and a new 14-inch MacBook Pro with a base M3 that kills off the controversial Touch Bar for good (pour one out for an Apple flop).
This may have been a somewhat low-stakes Apple event for the evening before Halloween, but even if none of these new Macs are radically different, a new generation of M-series chips is nothing to sneeze at. The $1,299 iMac shows that Apple hasn’t totally forgotten…
