The winner of the fourth season of the Big Brother Naija reality show and the first runner-up for the 2023 All Stars Edition, Mercy Eke, has won NET Honours 2023 Most Popular BBNaija Star.
Announcing the winner on Friday, December 22, 2023, Eke defeated other BBNaija stars in the category, including Beauty Tukura, Phyna, Tacha, Liquorose, and Erica, to clinch the prestigious award after a competitive voting process.
Eke is a media personality, actress, video vixen, and entrepreneur who came to the limelight in 2019 when she became the first woman to win the BBNaija show. In 2023, Mercy Eke emerged as the first runner-up of the BBNaija All-Star Edition behind Ilebaye Odiniya.
NET Honours is an annual people’s choice award presented to deserving individuals in the Nigerian entertainment industry with verified data from ID Africa’s platforms, including Netng, Neusroom, and 234 Star.
Commenting on the impact of the award on Nigeria’s entertainment industry, ID Africa’s Regional Manager for West Africa, Iretomiwa Akintunde-Johnson, states that as “The African entertainment landscape continues to witness astronomical growth, Nigeria remains at the forefront of its groundbreaking global achievements.”
She added: “African music, movies, and fashion are penetrating new grounds, breaking records, and our entertainers are charting new courses unprecedentedly. It’s important for us to play a role in chronicling this time in our history. This gives us the opportunity to continue to serve as a leading platform shaping the continent’s entertainment history and rewarding the incredible contributions of these personalities.
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