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While Ghanaians celebrate the news of Global Citizen coming to Accra with another event dubbed ‘Move Africa’, Joy Entertainment has put together some facts about the initiative.
(1) Move Afrika is a long-term effort to pioneer a first-of-its-kind international music tour across Africa, driving economic investment, job creation, and supporting entrepreneurship opportunities in each host country.
(2) The first Move Afrika event was held in Kigali in December 2023. It signalled the launch of an annual, multi-country tour, changing the face of live entertainment in Africa and investing in local economies, skill training and youth entrepreneurship along the way.
(3) Each year, additional countries will be added to the Move Afrika tour schedule, which aims to expand to three countries in 2024, and five countries by 2025.
(4) Move Afrika: Rwanda, headlined by Grammy Award, Pulitzer Prize winning artist Kendrick Lamar employed more than 1000 Rwandans, and engaged 75 percent local crew and production staff, with a specific focus on creating opportunities for skill development.
(5) Ghana’s President Nana Akufo-Addo and PGLang, an American independent multidisciplinary creative communications company specializing in music and visual media production, as collaborators of the event slated to happen in Ghana later this year (2024).
