The Frame has become such a hit that Samsung is making a speaker version

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A photo of Samsung’s Music Frame speaker.
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Samsung’s The Frame TV has enjoyed huge success in recent years because it blends into the home in a way that’s much more aesthetically pleasing than the drab black rectangles you get from conventional TVs. With customizable bezels (including stylish wood options), a matte screen, and a huge collection of renowned artwork that appears on The Frame’s display when it’s idle, it pulls off convincing double duty as a design piece. It has become the TV for people who don’t want their TV to look like a piece of technology.

Ikea and Sonos are back with the latest product in their collaborative Symfonisk series. The lineup’s purpose is to make technology — in this case, wireless speakers — fit in better with home decor and furnishings. After releasing a table lamp and bookshelf speaker two years ago, the companies have come up with a third act that doesn’t require any table, shelf, or floor space at all — because it hangs on your wall. The new $200 Symfonisk “picture frame with Wi-Fi speaker” will be available at Ikea’s stores on July 15th.

The name is a bit of a misnomer since you can’t actually put any of your own pictures or posters inside this frame. “Wall art speaker” would be more accurate, but the end result is another attempt to camouflage gadgets with a more pleasant design that blends in with the rest of your home.