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Artificial intelligence has rapidly impacted many industries, making business owners curious about its potential and scalability. Emily Newton reports.
Copyright: esmmagazine.com – “3 Clever Ways to Apply AI In Supermarkets”
1. Shape Supermarkets’ Recipes
Supermarket buyers face the challenging but exciting task of deciding which goods to sell. These professionals also understand the importance of offering customers tasty, exclusive items.
Decision-makers at British supermarket chain Waitrose took that approach when developing a new Japanese-inspired product line (pictured). Martyn Lee — the company’s executive chef — explained how the typical product development process previously involved examining market research data to identify customer trends.
Although those reports had high-quality information, everyone in the supermarket industry used them, making it hard to gain a competitive advantage.
However, the increased availability of AI in supermarkets gave Lee and his colleagues a better option. Waitrose invested in an artificial intelligence platform that provided valuable details about the rising popularity of Japanese cuisine as a social topic and some of the most popular flavours.
Executives combined the trends from the AI grocery store app with internal sales data to gauge whether potential products would go over well with customers. Such capabilities let them know where to invest efforts and which possibilities to consider less important.
2. Find Soon-To-Expire Products
When grocery store personnel can interest customers in goods expiring soon, such opportunities create win-win situations. Shoppers appreciate deeply discounted items that still taste great, and store executives support the bottom line by figuring out how to move those products rather than throw them away or donate them.
That said, employees must first find all those nearly expired goods to capitalise on them. AI grocery store applications can assist them.
Der Beitrag 3 Clever Ways to Apply AI In Supermarkets erschien zuerst auf SwissCognitive | AI Ventures, Advisory & Research.
