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Hulu has just laid the groundwork to kick friends, family, and freeloaders off its streaming service unless they pay for their own accounts. This week, the company revised its Terms of Service to explicitly ban password sharing outside of “your primary personal residence,” and it’s begun to tell subscribers they’ll need to comply by March 14th, 2024.
This doesn’t come as much of a surprise: the writing’s been on the wall ever since Netflix reported that its password sharing crackdown was successful in driving more signups, after Disney CEO Bob Iger revealed he’d like to follow suit, and certainly after Disney Plus began its own password sharing crackdown in earnest. (Disney should soon own all of Hulu and the two apps are even beginning…
