Amazon will let sellers paste a link so AI can make a product page

Illustration by Alex Castro / The Verge

Sellers on Amazon will soon be able to make product pages with just the copy-and-paste of a link.

Amazon is releasing a new generative AI feature that takes information from a seller’s external website and then generates an Amazon product page for the item, complete with a written description and images. The goal is to help sellers reduce the time it takes to bring the product from a different website onto Amazon, says Mary Beth Westmoreland, Amazon’s VP of worldwide selling partner experience, in a blog post.

Image: Amazon

Amazon’s AI will parse through a separate link to generate product pages.

Amazon warns sellers that if they choose to paste a URL to create the product page, they must be the owner, rights…