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Nigerian music sensation Joeboy captivated fans at the premiere of YouTube’s “Up Close with…” series in Lagos, where he revealed details about his highly anticipated new album and introduced a groundbreaking collaboration with the Musical Society of Nigeria (MUSON).
The event, part of YouTube’s series showcasing African music’s brightest stars in intimate settings, kicked off in Lagos with Joeboy taking centre stage. Fans were treated to an exclusive evening delving into Joeboy’s musical journey and future projects.
During the event, Joeboy candidly discussed his artistic evolution, from his breakout hit “Fààjí” to chart-toppers like “Baby” and “Sip.” Engaging in a fireside chat that felt both personal and expansive, he shared anecdotes behind his music, the evolution of his sound, and the creative challenges he’s embraced along the way.
However, the highlight of the night was the announcement of his forthcoming album, promising a new chapter in his artistry. Joeboy stated, “The new album will be out this year. However, I want to take some time to really prepare for the release. This way, when it finally drops, everything will be set up perfectly for a grand launch.”
The evening reached its pinnacle with an unexpected revelation- Joeboy’s collaboration with the Musical Society of Nigeria (MUSON). Together, they have crafted an orchestral reinterpretation of his hits, showcasing not only Joeboy’s versatility but also the collaborative spirit of Afrobeats. This innovative fusion, set to debut on his YouTube channel, underscores the boundless possibilities within the African music landscape.
Addy Awofisayo, YouTube Head of Music, Sub-Saharan Africa, commented, “The ‘Up Close with…’ series provides a platform for African artists to connect with fans on a deeper level and share their latest projects.” She emphasized, “Joeboy’s album announcement and innovative MUSON collaboration are a testament to the relentless creativity and global ambition of African artists.”
The event signals YouTube’s commitment to spotlighting African talent and promoting their work on a global scale. Starting Friday, March 29, fans can experience Joeboy’s unique collaboration with the MUSON orchestra on his YouTube channel, offering a fresh perspective on his artistry and cementing his status as a trailblazer in the African music scene.
Ozioma Samuel-Ugwuezi
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