Boj is Back! Listen to His New Single “Love Garden” feat. Adekunle Gold

Canadiens goalie Jakub Dobes is getting roasted by teammates for his awkward mattress ad

<img src="https://www.mtlblog.com/media-library/jakub-dobes-posing-with-a-mattress.jpg?id=61443230&width=1200&height=800&coordinates=97%2C0%2C98%2C0"/><br/><br/><p>Like many players on the team, <a href="https://www.mtlblog.com/tag/montreal-canadiens" target="_blank">Montreal Canadiens</a> backup goalie Jakub Dobes has picked up a sponsorship deal. But his latest Instagram post is getting attention for reasons he probably didn't expect.</p><p>Earlier this week, Dobes shared a series of photos promoting a mattress company, and the shots are... something. Posed on a bed in a condo-looking room with what's clearly an iPhone camera, the photos feel more like something a buddy dared him to do than a serious brand partnership.</p> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DM_t31OgUuK/?img_index=2" data-instgrm-version="4" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:8px;"> <div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;"> <div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"> </div> </div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/DM_t31OgUuK/?img_index=2" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_top">See on Instagram</a> </p> </div> </blockquote><script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script> <p>"Thanks @jumpbed for taking care of my sleep for this coming season," he wrote in the caption of the ad. "If you're looking for a new mattress, definitely check them out at Matelas Bonheur.”</p><p>Since then, his comment section has turned into a group chat, with <a href="https://www.mtlblog.com/montreal-canadiens-nick-suzuki-wedding" target="_blank">Canadiens teammates</a> and other pro hockey players piling on with jokes. Some chirped his poses, others questioned the lighting, and a few just dropped emojis to make their point.</p><p>"Jesus Christ man," Montreal winger Patrik Laine wrote.</p><p>Defencemen Arber Xhekaj and Jayden Struble, meanwhile, dropped a series of laughing face emojis.</p><p>Ex-Habs d-man Logan Mailloux chimed in with some skull emojis of his own.</p><p>"Dude relax my wife is on this app…" wrote former Laval Rocket netminder Kasimir Kaskisuo.</p><p>Aside from his comments section, Habs fans have already on X have already turned the Czechia native's pics into meme material for next season. </p><blockquote class="rm-embed twitter-tweet" data-partner="rebelmouse" data-twitter-tweet-id="1953170273139589507"> <div style="margin:1em 0"></div> — (@) <a href="https://twitter.com/HabsOnReddit/status/1953170273139589507"></a> </blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script> <p>One user even went as far as editing the photo to resemble something more romantic. </p> <blockquote class="rm-embed twitter-tweet" data-partner="rebelmouse" data-twitter-tweet-id="1953278730094219393"> <div style="margin:1em 0"></div> — (@) <a href="https://twitter.com/HabsGifs/status/1953278730094219393"></a> </blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script> <p>Dobes, 24, is not the only Habs player to have collaborated with Matelas Bonheur, though. Centre Jake Evans also has a deal with the brand. And last September, Montreal forward Alex Newhook shared a sponsored post of his own to Instagram, posing with one of the company's products.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/C_59gDIPDDd/" data-instgrm-version="4" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:8px;"> <div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;"> <div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"> </div> </div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/C_59gDIPDDd/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_top">See on Instagram</a> </p> </div> </blockquote><script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script><p>His photoshoot, however, was a little less... seductive. And he made sure to turn the comments feature off. </p><p>Now we know why.</p><p><em>Love this? Check out our <a href="https://www.mtlblog.com/notices/" target="_blank">MTL Blog noticeboard</a> for details on jobs, benefits, travel info and more!</em></p><p><em>AI tools may have been used to support the creation or distribution of this content; however, it has been carefully edited and fact-checked by a member of MTL Blog's Editorial team. For more information on our use of AI, please visit our <a href="https://www.mtlblog.com/editorial-standards" target="_blank">Editorial Standards page</a>.</em></p>