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Yet another streaming service bundle is on the horizon, this time courtesy of Comcast. Variety reports that the telecommunications giant is planning to launch a three-way bundle for Peacock, Netflix, and Apple TV Plus later this month, which will be available to Comcast broadband and TV customers at a discounted rate compared to subscribing to each service separately.
Speaking at an industry conference on Tuesday, Comcast CEO Brian Roberts said the new “StreamSaver” package will “come at a vastly reduced price to anything in the market today.” The price of the bundle hasn’t been revealed yet, nor has the type of subscription tier — ad-free or ad-supported — users can expect. The deal will likely be competitive regardless, as Roberts says the goal for StreamSaver isn’t just to tempt consumers with a better value deal, but also to “take some of the dollars out of” rival offerings.
The lowest monthly price for all three individual services is currently $22.97, which includes Netflix Basic with ads ($6.99 per month); Peacock’s deceptively named Premium tier which includes ads and current costs $5.99 per month; and the standard $9.99 Apple TV Plus plan.
Comcast’s bundle follows a similar three-way package between Disney Plus, Hulu, and Max announced last week as streaming bundles become more commonplace in an attempt to reduce cancellation rates after years of subscription fatigue.
Disclosure: Comcast is an investor in Vox Media, The Verge’s parent company.
