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Disney is sprinkling a new kind of playable ad across Hulu and ESPN. The new ad format, called “advergames,” will let you interact with the ads using your remote, as reported earlier by Adweek.
You might see two different advergames to start: Quiz Show and Beat the Block. While Quiz Show presents a series of trivia questions, Beat the Block challenges viewers to land golf balls into specific targets using their remote. Of course, they’re branded experiences, as the Beat the Block ad features branding for Topgolf, and the Quiz Show game will prominently display an ad for a company while you play.
The pitch for this…
