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Nigerian actress and entrepreneur Temi Otedola has been announced as the Digital Brand Ambassador for global beauty brand L’Oréal Paris. This appointment makes her the first Nigerian ever to represent the France-based brand and now places her alongside international icons Kendall Jenner and Viola Davis.
“This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. L’oreal Paris said in a statement signed by Issima Oniangue, General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal, made available to the News Agency of Nigeria (NAN).
“We are excited to inspire and bring the best of beauty to every corner of the continent as the number one beauty brand worldwide, L’Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances,” the statement read.
Why L’Oréal Paris partnered with Temi Otedola
L’Oréal Paris, renowned for its slogan “Because you’re worth it,” aims to celebrate diversity and inclusivity through its choice of ambassadors and Temi is set to bring her unique style and perspective to the role.
“Temi’s unique style, confidence, and passion for beauty perfectly embodies the L’Oréal Paris ethos of empowerment and sophistication,” the statement reads in part.
The brand further stated that its partnerships and initiatives are dedicated to promoting equal rights and self-esteem. “Because I’m Worth It”, the L’Oréal Paris slogan coined in 1971, is no less relevant today,” it read.
“For many years, it has honoured extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities.
In a statement, Otedola expressed her excitement about the collaboration, emphasizing the importance of representation and the opportunity to inspire young women worldwide. “Words cannot describe how honoured I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was amongst the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving their products and deeply respecting the company’s values and vision.” she said.
This announcement comes as L’Oréal Paris continues to expand its roster of ambassadors, each bringing their unique narratives and strengths to the brand. This appointment further solidifies Temi Otedola‘s status as a role model and a global influencer. As she embarks on this new journey, the world watches eagerly to see the impact she will make as a L’Oréal Paris ambassador.
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