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Kamala Harris’ strategy to reach young voters will see her debut on Twitch tonight, where she’ll be streaming her Democratic nomination acceptance speech. The new kamalaharris Twitch channel features a similar bio to the vice president’s accounts on X, TikTok, YouTube, and other platforms: “Wife, Momala, Auntie. She/her. Fighting for the people. When we fight, we win” — and I don’t think she means Tekken.
“Our job as the campaign is to break through a historically personalized media landscape,” Harris spokesperson Seth Schuster said to Wired, adding that the Twitch account was created to broadcast her vision “directly to the hardest to reach voters and those who will decide this election.” (Several other services will also be streaming the address.) It’s one of many pushes the Harris-Walz campaign has made to engage with online audiences, alongside the KamalaHQ TikTok’s viral branding and allowing independent content creators like Hasan Piker to access the Democratic National Convention for the first time.
Other politicians have attracted sizable audiences on Twitch. Former President Donald Trump’s account, having recently been reinstated following a three-year ban, is currently sitting at 172,000 followers, and Alexandria Ocasio-Cortez peaked at 435,000 viewers on her debut — one of the platform’s biggest streams to date. Unlike AOC, Harris may not be broadcasting any games on her new account, unless Tim Walz can tempt her to play Crazy Taxi.
