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Nigerian content creators Layi Wasabi, Korty EO and Taaooma have earned a prominent feature in Rolling Stone’s Creators Special 2024, highlighting their impact on Nigerian culture and their growing success.
The U.S. magazine lauded the Nigerian content creators for their dedication to celebrating Nigerian communities and culture while finding substantial success on a global stage. Rolling Stone noted that local brands are increasingly keen to partner with social media influencers, though these creators are also eyeing international expansion to broaden their reach and enhance their profitability.
Korty EO, whose real name is Eniola Olanrewaju, a Nigerian content creator shared with Rolling Stone that her latest passion is “making money” and expanding her platform’s influence. She expressed her desire to elevate Nigerian creatives’ stories worldwide, emphasizing the need for global connections to showcase the vibrancy of Nigerian culture. “We are very industrious and ambitious people,” she said, “but there is also a lot of poverty here. Collaborations with people on other continents bring more eyes to the beauty happening here.”
Taaooma, born Maryam Apaokagi, revealed her ambitions to venture into filmmaking and attract Western audiences. The content creator emphasized staying authentic to her roots while reaching out to broader audiences. “When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she noted.
Rolling Stone described Layi Wasabi, whose real name is Isaac Olayiwola, as “one of the most recognizable faces on the young Nigerian internet.” The magazine praised Layi’s content for reflecting Pan-African folktales and showcasing resilience and resourcefulness amid challenges. “What sells Layi is him reflecting what Nigerian life actually is,” Rolling Stone wrote.
