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ROKU fans will receive a slew of new content next week specifically tailored to sports enthusiasts.
The major streaming service is set to launch the Roku Sports Channel on Monday as it seeks to diversify its already-expansive free content library.
Roku is set to launch the all-new Roku Sports Channel on Monday, with original and partner content from MLB, NFL, and more[/caption]
The new channel will feature Major League Baseball games on MLB Sunday Leadoff and “GMFB: Overtime,” a reboot of an earlier show from the National Football League.
Other offerings include live Formula E races and “The Rich Eisen Show,” featuring the Emmy Award-winning sportscaster.
The channel will also house Roku originals including the second season of “NFL Draft: The Pick Is In.”
The documentary‘s first season had a historical opening weekend in 2023, becoming the #1 Roku Original Documentary premiere.
Among the portfolio of originals is “WWE: Next Gen,” an eight-part docuseries produced by wrestling legend John Cena.
The series follows athletes as they try to score a contract with the sports entertainment league.
“Fight Inc: Inside the UFC” will afford viewers a behind-the-scenes look at the inner workings of the wildly successful organization.
The channel will also include a wealth of exclusive partner content including boxing matches, combat sports, and even poker games.
And that’s not all – the Roku Sports Channel will only continue to grow.
Upcoming additions include NBA G-League games and the Roku Original WNBA documentary “Renee Montgomery: A Radical Act.”
The documentary centers on Montgomery’s journey to becoming the first former WNBA player to serve as both co-owner and executive of a team.
These are only the latest additions to Roku’s portfolio, which boasts tens of thousands of titles and is constantly growing.
The streamer has become one of the biggest FAST TV providers worldwide – an acronym for “free, ad-supported streaming.”
The Roku Channel boasts content from over 250 partners including live news from networks like NBC, Fox, and CBS.
Meanwhile, Roku’s library has over 350 live TV channels and 80,000 free movies and shows.
Original sports content has ben popular with users in the past, as evidenced by the success of “NFL Draft: The Pick Is In” during its opening weekend last year[/caption]
By running ads before and during content, the streaming service can offset the cost of subscriptions – and it’s this business model that continues to draw new viewers in.
Roku, Inc. reported that it had reached 83.6 million viewers during its most recent earnings report – a 2 million jump from the first quarter of this year.
The company was founded in 2002 by Anthony Wood, an English-born businessman who relocated to the United States as a teenager.
Wood wanted to help TV fans watch what they wanted when they wanted and came up with the idea of a TV operating system with access to online content.
The free, ad-supported streaming service boasts an ever-growing library of more than 80,000 free movies and shows, with content from hundreds of partners[/caption]
Roku released its first product in 2008 – a streaming box called the Roku DVP, which sold 10 million units in just six days.
The company’s hardware is compatible with any TV that has an HDMI connection. This means virtually anyone can access the streamer’s growing body of content.
Each player comes with a Roku remote to navigate on-screen menus and control playback.
The company also licenses its operating system to television manufacturers like Toshiba and Hisense to create Roku-branded TVs.
