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The Olympics weren’t just good for streaming — they boosted traditional TV viewership, too. Even though the Games in Paris accounted for just three days of Nielsen’s July 2024 report, they led to a 2.3 percent boost in overall TV viewing compared to June and a 3.5 percent increase compared to the same time last year.
During the month, broadcast TV captured 20.3 percent of all viewership, marking a slight increase from last month. It also accounted for more than 22 percent of TV viewing when the Olympics kicked off in the last week of July. As pointed out by The Hollywood Reporter, it’s rare to see an increase in traditional TV viewership in July, as it’s typically one of the slowest months for broadcast and cable TV.
