Google and DOJ’s ad tech fight is all about control

Posted by
Check your BMI

Photo collage of a gavel poised to smash the Google Ads logo.
Image: Cath Virginia / The Verge, Getty Images
toonsbymoonlight

Google and the US Justice Department each believe the other wants too much of one thing: control.

“Control is the defining characteristic of a monopolist,” DOJ counsel Julia Tarver Wood said during opening statements in the federal government’s second antitrust trial against the search giant, which kicked off Monday in Alexandria, Virginia. To the government, Google exerts too much control over every step in the way publishers sell advertising space online and how advertisers buy it, resulting in a system that benefits Google at the expense of nearly everyone else.

To Google, the government is seeking control over a successful business by making it deal with rivals on more…

Continue reading…

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments