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Get ready, Nigeria! A groundbreaking campaign is set to change the narrative around women’s economic power in the country.
Launching this September, Her Money, Her Power—crafted by The She Tank in partnership with BellaNaija and Big Brother Naija—will spotlight five central themes.
The campaign will highlight the importance of economic power as a foundation for gender equality, the traits of economically empowered women, the need to shift gender norms for women’s advancement, and the positive ripple effects on families, communities, and society.
Despite strides in representation, Nigeria still ranks low on the Global Gender Gap Index, particularly in economic participation. Gender norms and stereotypes continue to hinder women’s access to financial independence.
Her Money, Her Power is here to challenge those norms and push for a shift that benefits not just women but their families and communities at large.
The Power of Media and Entertainment
The campaign will leverage Nigeria’s most popular platforms to spread this vital message.
A unique segment on Big Brother Naija will highlight the campaign’s core themes, while creative content on BellaNaija and ads across the Multichoice network will ensure maximum reach across Nigeria and the African continent.
The goal? To inspire and equip women to take control of their economic futures and to encourage policies that drive women’s economic power.
What’s at Stake
Economic power for women isn’t just about financial stability—it’s about giving women the agency to make decisions that shape their lives.
When women have economic power, they invest in their families, uplift their communities, and contribute to national growth. Closing the gender financing gap could add billions to the global economy by 2030.
Research by the World Bank shows that women often invest their income in their children’s education and well-being.
A 2023 Eurasia Group report predicts that closing the gender financing gap could boost the global economy by $1.1 trillion by 2030, potentially increasing global GDP by over 7% if policymakers act to enhance women’s economic power.
Blessing Omakwu, Founder of The She Tank, stated: “Our campaign seeks to elevate the conversation around women’s economic advancement by highlighting the critical distinction between empowerment and power.
When a woman has economic power, she doesn’t just have access to the resources and systems that create prosperity– she has a voice and a choice. Her contributions are valued, and she has agency, including the ability to make decisions about her financial future.
Women gaining economic power is a critical next step to achieve gender equality and reduce poverty in Nigeria.”
Join the ‘Her Money, Her Power’ Movement
Nigerians at home and abroad are invited to join the conversation using #HerMoneyHerPower to share their thoughts, stories, experiences, and support.
Follow the campaign on BellaNaija’s platforms and be part of a movement set to make a lasting impact on Nigerian society.
About The She Tank
The She Tank is a creative think-tank dedicated to moving mindsets, norms, and cultures in the direction of women’s power. Blessing Omakwu relaunched The She Tank in 2024 and plans to focus on projects at the intersection of gender equality, popular culture, and religion.
About BellaNaija
Founded in 2006 by Uche Pedro, BellaNaija is a leading lifestyle, media, and entertainment company in Africa. It engages over 11 million people across its digital platforms, sparking conversations, celebrating progress, and driving global positive change.
