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The titanium Apple Watch Series 10 is carbon neutral, Apple announced during the “It’s Glowtime” event. Any Apple Watch in any finish can be carbon neutral this year, Apple says.
To reduce emissions, the titanium watch is made with 95 percent recycled titanium, Apple’s chief operating officer Jeff Williams said. Apple also makes enough renewable energy purchases to match the electricity used to manufacture the watch. It also says it’s prioritizing “non-air shipping” to limit pollution from transportation.
Apple introduced its first-ever carbon-neutral products last year, “select case and band combinations of Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.” Along with the announcement today, the watches are the company’s only carbon-neutral products so far.
It’s important to keep in mind that the key metric to watch out for is the company’s overall carbon footprint — not just that of any single product. Even if a brand designs a less polluting gadget, its overall carbon emissions could grow if its designing gadgets to quickly become obsolete. It might wind up making more gadgets and more carbon pollution than it would have if customers could hang on to their older products for longer, for instance.
Apple’s gross carbon dioxide emissions fell 22 percent in 2023 and have shrunk by more than 55 percent since 2015, according to its latest sustainability report. That’s thanks in large part to the company’s efforts to push its suppliers to use cleaner sources of energy. The company has pledged to slash its emissions by 75 percent compared to a 2015 baseline and become carbon neutral by 2030.
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