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Whittles Jewellers on Fishergate has transitioned into a new boutique.
The shop closed its doors earlier this year and has since reopened under a new name, Loupe.
Officially being opened on 11 November, it is Loupe’s first location in the north of England.
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The shop promises a modern and luxury watch, diamond and fine jewellery experience with a focus on quality – while continuing the same service that Whittles clients have cherished for over 160 years.
Loupe also remains the exclusive official Rolex retailer in Preston. The facility features a bespoke client viewing area where they can interact with watchmakers and, while enjoying refreshments in a luxury seating area.
Rose Wilson, boutique manager at Loupe Preston, said: “Having worked at Whittles for more than 15 years, I’m excited to showcase the new Loupe boutique’s elevated, luxury experience. Every element of the boutique has been thoughtfully considered – from the luxurious bar area and comfy seating to consultation areas and luxurious finishes – so that clients can truly relax whilst they explore our curated selection of diamonds, fine jewellery and luxury watches.
“As a team, we have more than eight decades of combined experience in the jewellery and watch trade and look forward to continuing to deliver the same great service that our clients have come to expect. We can’t wait to welcome existing and new clients through the door and provide luxury in a new light for years to come.”
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Clients can book face-to-face consultations with the specialist Loupe team through the website, where they can view pieces of interest in the boutique.
The shop showcases Loupe’s collection of diamonds and contemporary fine jewellery, with each piece hand-selected by Loupe’s experienced buying team.
It’s also a stockist of luxury watches from esteemed brands like OMEGA, Breitling and TUDOR, alongside Mikimoto fine jewellery.
Loupe is part of the family-owned jeweller Beaverbrooks which has 89 stores nationwide.
Anna Blackburn, managing director at Beaverbrooks, said: “This investment into the future of Loupe and Preston is very exciting. Marking our third Loupe boutique, we are excited to build on the best-in-class service which started with the Whittles brand in 1862.
“Loupe brings a fresh approach to the luxury sector. The name itself signifies the magnifying glass used by jewellers and watchmakers, chosen to break conventions and be memorable. It represents the concept of looking through a portal into an exciting new world, magnifying craft and beauty, and offering luxuriously delightful experiences for both new and existing clients.”
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