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BEYONCE and Jay-Z’s daughter Blue Ivy could bank millions by building her own empire, but an expert has warned that she still needs to be given the opportunity to be a child.
The power couple are finally allowed to move forward and trademark Blue’s name after a 12-year battle, The U.S. Sun previously revealed.
Beyonce and Blue Ivy Carter attend the Los Angeles Premiere of Disney’s “Mufasa: The Lion King” at Dolby Theatre[/caption]
Blue Ivy walks onto the field for the Beyoncé NFL halftime show on Christmas Day[/caption]
Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at SoFi Stadium in September 2023[/caption]
It comes as Jay-Z has denied raping a then-teenager in 2000 after a lawsuit was filed against him and former friend Sean “Diddy” Combs.
The rapper’s family has rallied around him and put on a united front at the Los Angeles premiere of Disney’s Mufasa: The Lion King last month, after Blue voiced the character of Kiara.
Blue already has an impressive list of accomplishments, from voicing a New York Times best-selling book to performing with her famous mom on tour.
Grayce McCormick, founder of Lightfinder PR, spoke exclusively to The U.S. Sun about Beyonce’s decision to trademark her name.
“Protecting Blue Ivy’s name is more than safeguarding a brand—it’s about ensuring her daughter has the autonomy and ability to capitalize on her potential in the future,” she said.
“However, it’s important to note that early branding can also carry risks, potentially impacting Blue Ivy’s childhood and personal development.
“It’s important to emphasize that her interests and aspirations should guide Blue Ivy’s future.
“While branding and commercial ventures are significant, her personal growth and happiness should take priority.
LUXURY LINES
“Encouraging her to develop her unique voice and identity, free from external pressures, will be crucial in building her legacy entirely.
“Balancing public appearances with private moments will allow her to thrive personally and professionally.
“As she navigates the spotlight, it’s crucial that fans support her personal growth and well-being.
“While branding and commercial ventures are significant, her personal growth and happiness should take priority.”
Blue has already had a childhood like no other and was once branded the “most famous baby in the world.”
But she appears to have used the attention to her advantage and has been involved with multiple projects in recent years.
Grayce continued, “Blue Ivy’s accomplishments at 12 years old, including winning a GRAMMY and performing on a global stage, are extraordinary.
“Her ability to confidently enter the spotlight while maintaining humility reflects her upbringing and natural charisma.
“These achievements establish her as a rising talent and set a solid foundation for future endeavors, showcasing her potential as a multi-talented individual.”
Grayce feels Beyonce and Jay-Z have a lot of options when it comes to helping Blue build her own empire.
NEPO BABY PRESSURE
She said, “To capitalize Blue Ivy’s name, the family could develop luxury product lines, such as fashion or beauty collections, or create exclusive partnerships with high-profile brands.
“Launching a youth-focused philanthropic initiative could enhance her brand while contributing positively to society.
“The key would be to tie these ventures to authentic stories that reflect Blue Ivy’s unique identity and values, setting her apart from competitors in any industry.”
Asked if she had an advice for Blue building her own brand, Grayce said she should “remain true to herself and explore her passions at her own pace.”
Grayce admits Blue may face challenges as she’s already been branded a “nepo baby” due to her parent’s worldwide fame opening doors for her.
“Blue Ivy may face scrutiny from critics who attribute her success to her family connections rather than her talent,” she said.
“She may feel pressure to prove herself and carve out a distinct identity separate from her parents.
“Overcoming these challenges will require demonstrating genuine skill, pursuing unique and meaningful projects, and maintaining authenticity in her endeavors.”
Beyonce’s BGK Trademark Holdings LLC first tried to trademark Blue’s name after she was born in 2012.
LEGAL VICTORY
They ended up in a legal war with a wedding planner who runs Blue Ivy Events in Massachusetts.
It went on for years, but during a tribunal in 2020 the USPTO rejected the owner’s complaints.
Although Beyonce’s team were victorious, they didn’t move forward ith the application and it was eventually abandoned.
A second one was filed in November 2023, but again they hit a rode block because a Wisconsin clothing store uses a Blue Ivy logo.
An examiner initially claimed Blue Ivy Carter’s application was too “confusingly similar” to the boutique’s.
However, after amending their application, Beyonce’s team was allowed to continue with the process.
An approval for publication in The Trademark Official Gazette was set for December 31, 2024.
“Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,” the documents said.
If no objection is filed, Beyonce’s lawyers will finally be issued a Notice of Allowance.
Jay-Z walks around the pitch ahead of the UEFA Champions League 2023/24 final match[/caption]
Beyonce’s fame has helped to open many doors for her young daughter, who is already an award-winning talent[/caption]
Jay Z, Beyonce, and Blue Ivy Carter onstage at the 2014 MTV Video Music Awards[/caption]
Beyonce and Blue Ivy Carter attend the 67th NBA All-Star Game: Team LeBron Vs. Team Stephen at Staples Center in 2018[/caption]
