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North East Regional DAB radio station, Frisk Radio, has announced its upcoming expansion into the Lancashire region.
Preston, Chorley and Blackpool are the three North-West areas where the radio station is expected to move.
Frisk Radio, which utilises music from the 90s, and 00s and is described as an “upbeat, dance-music focused station,” starts its expansion to the North West in early April.
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The move towards Lancashire aligns with the motives of Frisk’s parent company, Smart Outdoor Media. It comes from the desired new mass rollouts of digital out-of-home billboards.
Stuart Landreth, director of Frisk Radio said: “We are very excited to introduce the Frisk brand to Lancashire.
“Our rapid growth and success in the North East has shown there is a clear demand for an upbeat, dance music focussed station in local markets.”
In addition, Mark Catteral, CEO of Smart Outdoor Media said the company has a “growing footprint across Lancashire” showing its immense support and success within recent years.
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