How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

<figure><div><img src="https://imgproxy.divecdn.com/wFJuXVLG7sDTQOc0fYM9owF-wWFpau954iASQLeHDMg/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DYXJib19MaWZlc3R5bGVfMS5qcGc=.webp"/></div></figure><p>The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video. </p>