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A PAST NBA show could come back to life after being a legendary TV program for a generation of basketball fans.
The iconic TV show could return thanks to NBC’s 11-year broadcast deal with the NBA that begins next season.
NBC could bring back an iconic show that enjoyed 17 years of entertaining NBA fans[/caption]
The NBA will begin its 11-year broadcast deal with multiple TV partners including NBC in the 2025 season[/caption]
On Wednesday, CNBC’s Alex Sherman reported that the NBA has filed two trademark applications concerning the old show NBA Inside Stuff.
The original show began in 1990 and ran on ABC and NBC until 2006.
A second version ran on NBA TV from 2013 to 2016.
The same report added that a source revealed that NBC is eyeing a “refreshed version” of the show.
The network has already advertised its coverage of the NBA for the 2025 season.
They will have a broadcast roster that includes Mike Tirico, Noah Eagle, and NBA Hall of Famer Reggie Miller.
The original NBA Inside Stuff program featured popular hosts Ahmad Rashad and Willow Bay.
It was a highlight show that also aimed to popularize and humanize NBA players with behind-the-scenes access.
And the show had a segment, called “Rewind”, which featured game highlights and Rashed yelled out days of the week.
The second edition included Summer Sanders and Grant Hill.
Since the first version of NBA Inside Stuff came to an end, the Internet and social media have made highlight shows a thing of the past.
ESPN axed the popular MLB show Baseball Tonight in 2017, among other dropped highlight shows.
CNBC also revealed in their report that the trademark filings show the NBA is interested in both a TV show and merchandise.
That fact has led trademark attorney Josh Gerben to believe that the show could be broadcast on YouTube or TikTok instead of linear TV.
New rights deal
The NBA signed an 11-year deal with three networks for the league's rights from the 2025-26 season.
And there will be no games on TNT for the first time since the network launched in 1988.
The Walt Disney Company will continue to show the league with 80 regular-season games across ESPN and ABC.
They will also show around 18 playoff games from the first and second round, a Conference Finals series for 10 of the 11 years, and remain the home of the NBA Finals.
NBC will return as an NBA broadcaster for the first time since 2002.
The network will show up to 100 games per season across it’s channels and Peacock streaming service.
It will also be the home of NBA All-Star and show approximately 28 playoff games from the first and second round.
NBC will show one Conference Finals Series for six of the 11 years, rotating with new broadcaster Amazon Prime.
Amazon will show 66 NBA regular-season games including one on Black Friday.
The streaming service is also the home of the latter stages of the NBA Cup and the entire Play-In Tournament.
Prime will also broadcast around one third of the playoff games in the first and second round.
“This is great intellectual property for the league,” Gerben told CNBC.
“I think it makes a lot of business sense right now.”
Last July, the NBA signed an 11-year deal worth $76 million with the Walt Disney Company, which owns ESPN, NBCUniversal, and Amazon.
The contract begins next season.
Ahmad Rashad and Willow Bay hosted the legendary NBA Inside Stuff show[/caption]
