
A world renowned chef, simply known as Fül, is attempting to pull out of his new Preston venture at the eleventh hour after visiting the city for the first time and mingling with its residents.
His website boasts reviews from famous fans such as Old Spice Gerry Halliwell and Jacob Rees-Mogg, who gushed: “Fül is the Banksy of Gastronaughts, lighting up the most deprived areas of the world to share his talent with the deserving.”
However, others have criticised his Concept Sustenance brand for being “elitist and highly offensive.”
As part of the pre-launch publicity drive, the chef’s PR team arranged for him to be interviewed and shown around Preston City Centre by Blog Preston food writer Karen Gormley.

During his walk around our historic city centre he appeared interested in the history of Preston, but afterwards he wrote a furious email to his Personal Assistant, presumably unaware that Blog Preston was also copied in.
The following excerpts have been pasted unedited from the rant that was over 2,000 words long. We have, however, blocked out the offensive language:
“Why the **** was I told that Preston would be an appropriate place for my pop up?? That woman from bog preston just had me queue behind 200 northerners just to buy a ******* baked potato and spent the whole time telling me about cars crashing into a ******* bollard. The only question she asked me is if I think she would win in a fight with a swan. Jay Raynor is taking the absolute ****. Pull the plug mate, they’re not ready for us. I don’t give a **** if I lose my deposit.”

Tickets for the 18-course meal are sold out, despite costing over £2,000 per head, and despite the exact date and venue being a secret. So far, guests only know that it’s being held in the City Centre in early April. The price includes a wine flight and the controversial ‘blessings course’ halfway through the meal, during which customers are given an empty plate and invited to silently contemplate for 15 minutes how it might feel to have less access to food, whilst also allowing their stomach to settle after the previous nine courses.
Fül responded to the criticism in November with a statement saying: “Fül believes that Gastro Art should be accessible to all. That’s why, for a small charge of £500 per head, those who can’t afford to dine with us can purchase tickets to our incredible Fül Olfactory Experience, during which guests are led into a soundproofed, pitch black cellar where they can inhale the spectacular aromas of each course through a patented Aromapipe leading into the cellar from underneath each dining table. We also donate a multimicro percentage of ticket sales to my charity, Food Out Of Love.”
Blog Preston replied to yesterday’s accidental email expressing our pride in our City, and asked if Fül would like us to add his response to this article and apologise to Proud Prestonians and to Karen in particular, to which he replied: “They should be apologising to me, all I got out of Preston is two fines for speeding and one for driving into whatever the **** a bus gate is.”
Do you reckon Karen could have a swan in a fight? Let us know in the comments.
Subscribe: Keep in touch directly with the latest headlines from Blog Preston, join our WhatsApp channel and subscribe for our twice-a-week email newsletter. Both free and direct to your phone and inbox.
Read more: See the latest Preston news and headlines