So far, members of the Roses are thrilled with the fitting collaboration with the Quebec-based flour company.
\"This iconic sign has lit up the Montreal skyline for generations. For the players, our fans and all the young girls who dream of playing professionally, it's a significant gesture of validation and visibility. Our place is here, prominently displayed, at the heart of the city and the sport,\" said Roses goalkeeper Gabrielle Lambert in a press release.
\"The name 'Roses' stands for strength, creativity, and growth — values we bring to lifeevery day as a team,\" added Annie Larouche, the team's president. \"To see that name celebrated on such an iconic symbol of Montreal sends a powerful message to young women across the city: their dreams deserve to shine just as bright.\"
The Montreal Roses are one of the founding teams in the Northern Super League, Canada's first professional women's soccer league, launching this spring. Their name, logo, and uniforms were designed to reflect the city’s culture and identity, with the team's custom typeface inspired directly by the Farine Five Roses sign itself.
Inside their home stadium, Stade Boréale in Laval, fans will also find a replica of the sign, which has been granted heritage status by the borough of Ville-Marie, set up as a photo backdrop.
Already riding an impressive 2-0-0 record, the Roses will play their first home game on May 3, with the season running through October 18.
Single-match tickets are available on the team's website.
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Montreal’s Farine Five Roses sign just changed for the first time in years — Here’s why
<img src="https://www.mtlblog.com/media-library/montreal-s-farine-five-roses-sign.jpg?id=60078228&width=1200&height=800&coordinates=132%2C0%2C132%2C0"/><br/><br/><p>From the cross on Mount Royal to the <a href="https://www.mtlblog.com/quebec-road-trips-roadside-attractions" target="_blank">Orange Julep</a>, Montreal's landmarks are part of the city's identity. But this week, one of Montreal's signature icons is lighting up a little differently — and it's for a great reason.</p><p>The <a href="https://www.mtlblog.com/downtown-montreal-new-urban-beach" target="_blank">Farine Five Roses sign</a>, a staple of the skyline since 1948, is temporarily flashing just one word. It's not a glitch, but a tribute to <a href="https://www.mtlblog.com/tag/montreal-roses" target="_blank">Montreal's new professional women’s soccer team, the Montreal Roses</a>.</p><p>While public backlash ensued when the neon red sign was <a href="https://www.farinefiveroses.ca/a-brief-history-of-the-sign" target="_blank">briefly turned off and almost permanently removed back in 2006</a>, the ongoing changes should spark a different kind of reaction. </p><p>Each night until May 6, only the word “ROSES” will glow, while the rest of the sign remains dark. The gesture, which marks the first time the sign has been altered in support of a sports team, is a nod to the team's name and <a href="https://www.mtlblog.com/montreal-soccer-roses-jerseys" target="_blank">vibrant colour scheme on their home kits</a>. <span></span></p><p><br/></p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DJIO35NPU2G/" data-instgrm-version="4" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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<a href="https://www.instagram.com/p/DJIO35NPU2G/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_top">See on Instagram</a>
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</blockquote><script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script><p>So far, members of the Roses are thrilled with the fitting collaboration with the Quebec-based flour company.</p><p>"This iconic sign has lit up the Montreal skyline for generations. For the players, our fans and all the young girls who dream of playing professionally, it's a significant gesture of validation and visibility. Our place is here, prominently displayed, at the heart of the city and the sport," said Roses goalkeeper Gabrielle Lambert in a press release.</p><p>"The name 'Roses' stands for strength, creativity, and growth — values we bring to lifeevery day as a team," added Annie Larouche, the team's president. "To see that name celebrated on such an iconic symbol of Montreal sends a powerful message to young women across the city: their dreams deserve to shine just as bright."</p><p><span></span>The Montreal Roses are one of the founding teams in the <a href="https://www.nsl.ca/" target="_blank">Northern Super League</a>, Canada's first professional women's soccer league, launching this spring. Their name, logo, and uniforms were designed to reflect the city’s culture and identity, with the team's custom typeface inspired directly by the Farine Five Roses sign itself.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DIl7NWRM1o0/" data-instgrm-version="4" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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<a href="https://www.instagram.com/p/DIl7NWRM1o0/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_top">See on Instagram</a>
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</blockquote><script async="" defer="" src="//platform.instagram.com/en_US/embeds.js"></script><p>Inside their home stadium, Stade Boréale in Laval, fans will also find a replica of the sign, which has been <a href="https://montreal.ca/articles/enseignes-dinteret-patrimonial-dans-ville-marie" rel="noopener noreferrer" target="_blank">granted heritage status</a> by the borough of Ville-Marie, set up as a photo backdrop.<span></span></p><p>Already riding an impressive 2-0-0 record, the Roses will play their first home game on May 3, with the season running through October 18. </p><p>Single-match tickets are available on the <a href="https://en.rosesmtl.ca/single-match-tickets" target="_blank">team's website</a>. </p>
From the cross on Mount Royal to the Orange Julep, Montreal’s landmarks are part of the city’s identity. But this week, one of Montreal’s signature icons is lighting up a little differently — and it’s for a great reason.
Each night until May 6, only the word “ROSES” will glow, while the rest of the sign remains dark. The gesture, which marks the first time the sign has been altered in support of a sports team, is a nod to the team’s name and vibrant colour scheme on their home kits.
So far, members of the Roses are thrilled with the fitting collaboration with the Quebec-based flour company.
“This iconic sign has lit up the Montreal skyline for generations. For the players, our fans and all the young girls who dream of playing professionally, it’s a significant gesture of validation and visibility. Our place is here, prominently displayed, at the heart of the city and the sport,” said Roses goalkeeper Gabrielle Lambert in a press release.
“The name ‘Roses’ stands for strength, creativity, and growth — values we bring to lifeevery day as a team,” added Annie Larouche, the team’s president. “To see that name celebrated on such an iconic symbol of Montreal sends a powerful message to young women across the city: their dreams deserve to shine just as bright.”
The Montreal Roses are one of the founding teams in the Northern Super League, Canada’s first professional women’s soccer league, launching this spring. Their name, logo, and uniforms were designed to reflect the city’s culture and identity, with the team’s custom typeface inspired directly by the Farine Five Roses sign itself.
Inside their home stadium, Stade Boréale in Laval, fans will also find a replica of the sign, which has been granted heritage status by the borough of Ville-Marie, set up as a photo backdrop.
Already riding an impressive 2-0-0 record, the Roses will play their first home game on May 3, with the season running through October 18.
Single-match tickets are available on the team’s website.
<img src="https://www.mtlblog.com/media-library/flags-wave-in-front-of-montreal-s-city-hall-in-the-old-port.jpg?id=56705511&width=1200&height=800&coordinates=132%2C0%2C132%2C0"/><br/><br/><p><a href="https://www.mtlblog.com/tag/montreal-jobs" target="_blank">Job hunting in Montreal</a> can be tough, but if you're looking for stability, the <a href="https://montreal.ca/en/jobs" target="_blank">City of Montreal</a> might have just what you need. </p><p>With over 130 new openings in the past few weeks — ranging from specialized manual labour to office jobs — there are plenty of opportunities to explore. Whether you're after a career change, a reliable government position, or simply a way to pay the bills, you might just find the perfect fit.</p><p>Best of all? Many of these jobs offer competitive salaries and don't require a university degree.</p><p>Here's a look at a few recently posted positions.</p><h3>Customer Service Agent</h3><br/><p><strong>Salary:</strong> $45,153 – $60,693<br/><strong>Location:</strong> 35 rue de Port-Royal Est, Montreal<br/><strong>Hours:</strong> Day shift (7:00 a.m. – 2:30 p.m.) or evening shift (2:00 p.m. – 9:30 p.m.)</p><p>The city is seeking customer service agents to handle citizen inquiries about parking, street spaces, and enforcement. Responsibilities include logging requests, providing information on parking regulations, and coordinating response teams. </p><p>A high school diploma and two years of customer service experience are required. Being bilingual is an asset.</p><p><a href="https://www.linkedin.com/jobs/view/4179521017" target="_blank">Apply here</a></p><h3> 911 Emergency Call Agent – Montreal Police (SPVM)</h3><br><p><strong>Salary:</strong> $55,627 – $73,578<br/><strong>Location:</strong> Montreal (near metro stations)<br/><strong>Hours:</strong> 35 hours/week, rotating shifts (day, evening, night, weekends)</p><p>As a 911 operator, you'll be the first point of contact in emergencies, assessing calls and dispatching the appropriate services. This high-stakes role requires strong multitasking skills, the ability to stay calm under pressure, and fluency in French and English. </p><p>A high school diploma and two years of experience in a fast-paced environment are required. Training starts May 12, 2025.</p><p><a href="https://www.linkedin.com/jobs/search/?currentJobId=4146411216&f_C=449259&keywords=ville%20de%20montr%C3%A9al&location=worldwide&trk=job-results_see-all-jobs-link" target="_blank">Apply here</a></p><h3>Communications Officer – Montreal Police (SPVM)</h3><br><p><strong data-redactor-tag="strong">Salary:</strong> $59,834 – $100,222<br/><strong data-redactor-tag="strong">Location:</strong> 1441 rue Saint-Urbain, Montreal<br/><strong data-redactor-tag="strong">Hours:</strong> 35 hours/week, hybrid option</p><p>Montreal police are seeking someone to manage media relations, develop communication strategies, and handle social media for the SPVM. Responsibilities include drafting press materials, coordinating interviews, and monitoring media coverage.</p><p> A bachelor's degree in communications (or equivalent) and two years of experience are required. Strong writing skills and bilingualism are assets.</p><p><a href="https://www.linkedin.com/jobs/view/4172220245" target="_blank">Apply here</a></p><h3>Gardener</h3><br><p><strong>Salary:</strong> $34.22/hour<br/><strong>Location:</strong> Across Montreal<br/><strong>Hours:</strong> Variable (day, evening, weekends)</p><p>This hands-on role focuses on maintaining and enhancing Montreal's green spaces, from parks to sidewalk planters. Duties include planting, pruning, and applying plant treatments. </p><p>A diploma in ornamental horticulture and a driver's license are preferred, but candidates still completing their studies may apply. The work is outdoors in all weather conditions.</p><p><a href="https://www.linkedin.com/jobs/view/4135628070" target="_blank">Apply here</a></p><h3>Maintenance Worker</h3><br><p><strong>Salary:</strong> $30.25/hour<br/><strong>Location:</strong> Across Montreal<br/><strong>Hours:</strong> 36 hours/week (3-5 days, various shifts)</p><p>This hands-on role involves street repairs, landscaping, waste collection, and facility maintenance. Tasks range from filling potholes to snow removal support. A high school diploma or vocational training and six months of manual labour experience are required. </p><p>A Class 5 driver's license is needed, with higher classes considered an asset.</p><p><a href="https://www.linkedin.com/jobs/view/4130157923" target="_blank">Apply here</a></p><h3>Aquatic Coordinator – Côte-des-Neiges/NDG</h3><br><p><strong>Salary:</strong> $29.21 – $36.45/hour<br/><strong>Location:</strong> Various aquatic facilities in the borough<br/><strong>Hours:</strong> 35 hours/week, variable schedule (days, evenings, weekends)</p><p>This summer position involves overseeing aquatic staff, ensuring public safety, and maintaining pool facilities. Responsibilities include supervising lifeguards, managing schedules, and enforcing safety regulations.</p><p> A high school diploma, two years of aquatic supervision experience, and certifications in first aid, lifeguarding, and swim instruction are required.</p><p><a href="https://www.linkedin.com/jobs/view/4177273659" target="_blank">Apply here</a></p><h3>Office Agent – Montreal Police (SPVM)</h3><br><p><strong>Salary:</strong> $41,176 – $55,793<br/><strong>Location:</strong> 5000 rue D’Iberville, Montreal<br/><strong>Hours:</strong> 70 hours over two weeks, hybrid (one remote day per week)</p><p>This administrative role involves managing equipment requests, coordinating uniform fittings, processing procurement orders, and handling customer service inquiries. </p><p>A high school diploma and one year of experience in office administration or customer service are required. Familiarity with Microsoft Office and the GARE system is an asset. Some physical tasks related to equipment handling are involved.</p><h3>Trainer – Heavy Equipment Operations</h3><br><p><strong>Salary:</strong> $40.06/hour<br/><strong>Location:</strong> 5035 rue De Rouen, Montreal (free parking, near metro)<br/><strong>Hours:</strong> 36 hours/week (Monday - Thursday or Tuesday - Friday, 6:00 a.m. – 3:30 p.m.)</p><p>This role involves training municipal employees in the operation of heavy vehicles and equipment. Responsibilities include developing training programs, teaching safe equipment use, and evaluating trainees. </p><p>A high school diploma or vocational training in trucking or heavy machinery, two years of relevant experience, and a Class 3 driver's license are required. A Class 1 license must be obtained within the probation period.</p><p><a href="https://www.linkedin.com/jobs/view/4178129028" target="_blank">Apply here</a></p><h3>Painter</h3><br><p><strong>Salary:</strong> $36.11/hour<br/><strong>Location:</strong> 6000 rue Notre-Dame Ouest, Montreal<br/><strong>Hours:</strong> 36 hours/week, Monday to Thursday, 6:30 a.m. – 4:00 p.m.</p><p>This job involves preparing surfaces, mixing and applying paint, and refinishing furniture across municipal buildings. </p><p>A high school diploma, two years of commercial or institutional painting experience, a Class 5 driver's license, and a construction site safety certificate are required. Certification from the CCQ or Emploi Québec is an asset.</p><p><a href="https://www.linkedin.com/jobs/view/4171058044" target="_blank">Apply here</a></p><h3>Plumber</h3><br><p><strong>Salary:</strong> $39.37/hour<br/><strong>Location:</strong> 3444 boulevard Saint-Joseph Est, Montreal (free parking)<br/><strong>Hours:</strong> 36 hours/week, Monday to Thursday, 6:30 a.m. – 4:00 p.m.</p><p>The city is looking for a plumber to repair and upgrade plumbing systems across municipal buildings, including arenas, libraries, and public pools. Responsibilities include installing new fixtures, inspecting backflow devices, and managing seasonal plumbing operations. </p><p>A vocational diploma in plumbing, two years of experience, a Class 5 driver's license, and a trade certification from Emploi Québec or the CCQ are required.</p><p><a href="https://www.linkedin.com/jobs/view/4177274486" target="_blank">Apply here</a></p><h3>Specialized Camp Assistant – Saint-Laurent</h3><br><p><strong>Salary:</strong> $17.98/hour (+10% for evenings and weekends)<br/><strong>Location:</strong> Saint-Laurent (various recreational facilities)<br/><strong>Hours:</strong> 40 hours/week (June 25 – August 15), plus training in May and wrap-up in August</p><p>This seasonal role involves supervising children in day camps, with a focus on integrating those with special needs. Responsibilities include facilitating social inclusion, leading activities, and ensuring safety. </p><p>A high school diploma, CPR/first aid certification, and three months of experience in youth work are required. Training in specialized education or related fields is an asset.</p></br></br></br></br></br></br></br></br></br></br><p>Looking for something part-time?</p><p>The city has also posted dozens of internships and jobs for Montreal students. The full list of vacant roles is available on the <a href="https://simenligne.montreal.ca/OA_HTML/RF.jsp?function_id=1011530&resp_id=23350&resp_appl_id=800&security_group_id=0&lang_code=FRC&oas=E5Dyb00lYvqjmcO6Hmp08A..¶ms=78Yf57C4XSZOMFAg6ESOdTqziLKxVJYVFVWXogPijaRd67sVhNa2ic-20jG1-lSI" target="_blank">Ville de Montréal website</a>.</p>
Listening to certain songs can trigger some pretty intense memories. Pexels/Andrea Piacquadio You’re walking down a busy street on your way to work. You pass…