A NOSTALGIC candy bar has doubled down on its flavour with a highly anticipated first-of-its-kind treat.
The new bar taps into a core memory every American will have, and offers a caramel-infused treat to shoppers.
The new bar taps into a core memory every American will have, and offers a caramel-infused treat to shoppers[/caption]
PR Newswire reports that Mars has launched a new TWIX flavor with the same crunchie cookie foodies will know and love, but with a twist.
Very soon, customers will be able to grab the TWIX Snickerdoodle from store shelves.
The candy bar boasts a cinnamon-sugar swirl and caramel flavored like snickerdoodle.
On top of this, the same crunchie cookie exterior and smooth milk chocolate are still here.
This bar gives shoppers a taste of the old and the new together, tapping into the nostalgic snickerdoodle flavor in time for the long summer days.
Martin Terwilliger, Marketing Vice President, said: “Because TWIX is the iconic brand of two, we’re always looking for ways to double down on flavor.
“TWIX Snickerdoodle gives fans a new twist on the layers they already love.
“It’s the perfect balance of familiar and trendy flavors, and we know it’s going to be a fan favorite.”
Shoppers have already gotten a taste of what a cookie-inspired TWIX bar looks like.
Mars has previously released WIX Cookie Dough and TWIX Cookies & Crème.
But there isn’t am lot of time left to wait until TWIX Snickerdoodle makes its grand debut.
You can expect it to land in stores nationwide in July 2025, although an exact date has not yet been reported.
FAN REACTION
Already, fans and foodies alike have reacted positively to the candy bar.
A social media post shared the news to a sea of hungry Americans who wanted a bite for themselves.
The caption of the Facebook post said: “The new bar features a crunchy cookie with gooey caramel and smooth milk chocolate — and levels it up with a cinnamon-sugar swirl of snickerdoodle-flavored caramel.”
And that’s all it took to send the comment section into a frenzy.
One person wrote: “It looks good. I look forward to trying it.”
Another added: “You’ve got my attention.”
And a third had something more to say, taking into account the candy bars that have come before, to reflect on the one coming.
They noted: “I’ve been waiting for this one! I don’t usually like all the different Twix bars.
“I’ve tried the salted caramel, I had ordered the regular and was given the salted caramel instead.
“Surprisingly I liked that one. This one is definitely on my list to look for!”
Very soon, customers will be able to grab the TWIX Snickerdoodle from store shelves[/caption]
