Skippable ads are good for recall, but that may not always be a positive.
M
General
Instagram’s Testing New Video Ads That Stop You From Scrolling Further
<p>Unskippable video ads could be coming to your main IG feed.</p>
Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads
<p>Skippable ads are good for recall, but that may not always be a positive.</p>
You Might Also Like
General
It’s a backache – Rod Stewart got sick of waiting for local potholes to be fixed and did it himself
Rod Stewart – actually Sir Rod Stewart – is a 77-year-old pop singer, so not the first person you’d expect to be picking up a…
M
General
The three best and three worst modern vice-presidential nominees
A candidate's choice of running mate can tip the scales in one of two directions