Lewis Goodall and Priti Patel on LBC.
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General
5 ways grocers can master shoppable video, connected TV
<figure><div><img src="https://www.socialmediatoday.com/imgproxy/rkZsaS-f1aNybVxmBwj55Sk7yRLBs1IE8t_giLQ5MLk/g:nowe:0:645/c:4032:2277/rs:fill:1600:900:1/bG9jYWw6Ly8vZGl2ZWltYWdlL0lNR18xMTIyXzEuanBn.webp"/></div></figure><p>Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.</p>