Is Beyoncé Teasing Act III In New Levi’s Ad? Fans Are Convinced She’s Soft-Launching A New Era

With Beyoncé’s Cowboy Carter tour now over, her Hive are now in full swarm looking for any morsels of information about what she could have lined up next.

And it looks like Queen Bey might have given her fans something new to buzz about…

Back in 2022, Beyoncé announced she had a “three-act project”, the first instalments of which, Renaissance and Cowboy Carter, have already been unveiled.

While Renaissance saw Bey diving into all things dance, follow-up Cowboy Carter saw her trying her hand at country music, for which she scooped the coveted Album Of The Year title at the Grammys earlier this year.

Speculation has been rife about what genre the Crazy In Love singer could be trying her hand at for the mysterious Act III – with her new Levi’s ad appearing to confirm one popular theory that she’ll be diving into rock and roll.

The ad campaign – accompanied, of course, by Bey’s Cowboy Carter cut Levi’s Jeans – mostly sees her playing up to the imagery of her most recent era, arriving on the scene on a horse and wearing a cowboy hat for most of the clip.

However, when things end, she exits the scene on a motorbike, fuelling speculation this is Bey’s way of saying goodbye to the Cowboy Carter and leaning into a rockier edge on what’s next.

And let’s just say this subtle detail hasn’t exactly gone unnoticed by the fans…

Fans have been mostly convinced that Act III will feature a rock-inspired scene for some time now.

As well as allusions to rock stars like Little Richard and Chuck Berry in the Cowboy Carter tour, Bey’s 2022 interview with British Vogue was accompanied by one picture on which she appeared with darker hair and makeup, and sat atop a motorbike.

Last year, Beyoncé appeared on the cover of CR Fashion Book sporting an asymmetric mullet, which again led fans to speculate about a rockier sound for Act III.

Before trying her hand at country music on Cowboy Carter, Bey had experimented with the genre in the past, most notably on the Lemonade cut Daddy Lessons.

Similarly, she’s also dipped her toe into the rock world multiple times in the past, teaming up with Jack White on the stand-out Lemonade track Don’t Hurt Yourself, performing live with Tina Turner and Prince in the past and covering Alanis Morissette’s You Oughta Know multiple times in concert, including while headlining at Glastonbury in 2011.