Preston is the sixth most generous place in the UK when it comes to charity donations.
That’s the finding of Justgiving who have analysed the average donation made to good causes by places in the UK.
Unbelievably Yorkshire neighbours Leeds are the most generous with an average donation of £7.88 compared to Preston’s £4.81.
Read more: Visiting the Longridge Christmas gifting tree
Prestonians donated more than £1.6million to good causes on Justgiving in 2025 with 58,700 individual donations.
More than 2,500 fundraising pages and causes were set up by people in the city this year.
Pascale Harvie, president and general manager of JustGiving, said: “This year, which saw us celebrate our 25th anniversary, has been nothing short of extraordinary for charitable giving.
“Despite ongoing financial pressures, people across the UK continue to dig deep for loved ones’ fundraisers and causes close to their hearts, with Preston showing particular generosity.
“We’ve seen countless examples of communities rallying together when it matters most – It’s a powerful reminder that generosity remains a defining part of who we are.”
The top 10 most generous cities by average Justgiving donation
- Leeds – £7.88
- Edinburgh – £7.09
- Leicester – £6.55
- Bristol – £6.28
- Reading – £5.46
- Preston – £4.81
- Nottingham – £4.69
- London – £4.50
- Cardiff – £4.13
- Glasgow – £3.89
If that’s got you in the mood for being generous, here’s four ways we recommend helping in the city.
Support the Cotton Court and Barnardo’s Christmas gift appeal to ensure no child or young person wakes on Christmas Day without something to open. All the details and how to donate here.
Take part in the Big PNE Sleep Out and help to end female homelessness in the city. Returning in March 2026, we’ll be bedding down at Deepdale and funds help the Foxton and the Preston North End Community and Education Trust to do great work to help vulnerable women across the city. Get yourself registered and see more about the Big PNE Sleep Out. If you can’t make it, you can donate to the overall Justgiving page too and help us reach £100,000.
Nominate someone in the Proud Preston Awards. It should come as no surprise the city is a proud place and that’s why we’re backing the first ever Proud Preston Awards. With 14 categories, including Charity Hero of the Year, if you know someone who goes above and beyond for the city nominate them for a chance to win an award.
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