<figure><div><img src="https://imgproxy.divecdn.com/wPtiADa63E9TB1vh4c6rIv4GLZbYdZbwOVL6u7sCRFk/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xMjAyMjVfZWxmX01YX1dlYnNpdGVfQnV6el9CTFVTSF8yMzA5My5qcGc=.webp"/></div></figure><p>"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. </p>