Instagram and Facebook content will soon have shopping links baked into posts, essentially cutting out third-party “link in bio”-style tools. Meta announced Tuesday that it’s adding commerce features on the two platforms, though the functionality will be slightly different for each.
On Facebook, content creators will be able to link their affiliate accounts they have with brands and tag products in Reels and photos. Typically when an influencer wants to send audiences to their affiliate link, they have to comment on a post with a link to the product, or direct audiences toward an affiliate platform like ShopMy or LTK. Now, approved product …
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