April 2026, Backworth – A local housebuilder is proud to sponsor the Ladies team at Backworth Cricket Club, becoming the team’s official front-of-shirt sponsor for the upcoming season.
The sponsorship reflects a continued commitment to supporting grassroots sport and investing in the communities where new homes are being built. Backworth Cricket Club is located close to the upcoming Killingworth Gate development, which recently secured planning approval for its first phase, paving the way for 169 high-quality homes designed for local families and first-time buyers.
The company has an established connection to the area, having previously delivered its Brierdene development in Backworth. This latest sponsorship further strengthens its presence in the community, building on relationships formed through earlier projects.
By backing the Ladies team, Story Homes is helping to support the growth of women’s cricket locally, while strengthening ties with the Backworth community. The new shirts proudly feature the company’s logo on the front, giving the team a smart, professional look as they head into the new season. The partnership also builds on wider support for women’s sport, following its recent sponsorship of the Whitley Bay Lionesses football team, based near its Robinson Fields development in North Tyneside, which is now 95% sold.
Kye Bradley, North East Sales Director at Story Homes, said:
“We’re delighted to be sponsoring the Backworth Cricket Club Ladies team and to be their front-of-shirt sponsor this season. Supporting local clubs is incredibly important to us, particularly in areas where we are building new homes, such as Killingworth Gate. It’s great to be able to give back, champion women’s sport and connect more closely with the community as the development progresses.”
Dan Carr, Ladies Coach at Backworth Cricket Club, added:
“We’re extremely grateful to Story Homes for their support. Having a local business sponsor our Ladies team makes a real difference, not just financially but in terms of confidence and visibility for women’s cricket at the club. The new shirts look fantastic, and it’s great to build a relationship with a company that genuinely cares about the local community.”
As a responsible builder, Story Homes is committed to creating high-quality homes while supporting local initiatives that make a positive, lasting impact. Sponsorship of the Backworth Cricket Club Ladies team reflects this community-focused approach.
For more information about Backworth Cricket Club, visit https://backworth.play-cricket.com/web_pages/women_and_girls_cricket
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